
So when did the Vans open the doors for business?
Well they were building the factory throughout 1965 and they had they 'Opening in January' painted on the front but it wasn't ready. This was the year of Maxwell Smat so they had 'Would you believe February' added to the sign, but it actually opened on the first day of March,19966. The factory, the office, and the retail store were all located at 704 East Broadway.
The way they had the company set up was unique at the time, direct retailing shoes from a manufacturer, how did it all work?
The very first day his dad had probably 10 racks with empty boxes on them. Blue boxes were for men, orange boxes were for boys, the red boxes were kid's and the green boxes were for women. His dad was always a system type of guy. The first day they opened the doors,16 people came in and they had a sample of all the styles. They didn't even have names for the styles, they had numbers, #44 was the authentic deck shoe. In the 44's his dad had the white,navy blue, loden green and red. They didn't have black at first; it became the best seller in the later years.